It all begins with love.

The profound connection we have with our pets transcends companionship.

They bring us joy and enrich our lives with their unconditional love, and we care for them just like a family member.

For our babies, only the best!

The Team


Cassidy, our 7-year-old Golden Retriever, is not only our source of joy, but also for inspiration and continued motivation.

She’s a strong and healthy baby, and nothing goes into production without her approval!


Weber is always in the lab.

As the scientist and formula man with over half a decade of experience in the freeze dried pet food sector, he brings expertise in process R&D and supply management, churning out great products constantly.


Sally, with her enthusiasm about spreading the joy and love of Wiggly Babies, steers the ship of sales, brand marketing, design, and community engagement.

If she's not designing or brainstorming, she is in the think tank.