The Wiggly Babies Story

Meet Cassidy, and her mom and dad, Sally and Weber

Cassidy, our adorable 6.5 year old fur baby, is not only our source of joy, but also for inspiration and continued motivation. She’s a strong and healthy baby, and we want to provide her the best life as she continues to age.

Sally bonded with Cassidy the moment they met, and has since been an advocate about pet food transparency and ingredient quality. With her energetic spirit, she now steers the ship of brand marketing, design, and social media engagement.

Weber has been taking care of and training with Cassidy since she was a 8-weeks old puppy. With over half a decade of experience in the corporate freeze dried pet food sector, he brings expertise in process R&D and supply management.


Our dream is to share our premium snacks with pet families all over Canada, and to offer snacks that are not only clean, healthy, nutritious, and delicious, but also transparent.

We source from dedicated farms and fisheries for Human-Grade ingredients, all certified under HACCP. And when it comes to production, we run everything ourselves at GMP, CFIA, and SQF certified facility.

The result? Nutrient-packed raw snacks that burst with aroma and flavour, all while boasting a light, crispy texture perfect for any adventure and the picky eaters. 

Welcome to the Wiggly Babies Family!